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From: Fast Market Research, Inc.
Published: Mon Jul 21 2014

Small cooking appliances saw stable volume growth in 2013 given the essential nature of products such as rice cookers. Therefore, the high penetration and maturity of various categories including toasters, slow cookers and rice cookers limited the overall volume growth of small cooking appliances in 2013.

Competitive Landscape

Philips Electronics Hong Kong Ltd led small cooking appliances with a 17% volume share in 2013. Its presence across various categories contributed to the player's leadership in 2013. Realising consumers' health consciousness, the player was also active with product innovation, such as launching the Airfryer, to ensure that it was in line with consumers' changing needs.

Industry Prospects

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Small cooking appliances is expected to register slightly slower volume growth over the forecast period versus 2013. The essential nature of small cooking appliances will continue to support its positive volume performance in the forecast period. That said, the hectic lifestyles of consumers will stimulate their demand for premium small cooking appliances with value-added features that can ease the cooking process.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Hong Kong, China?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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