Recent Study: Polishes in Denmark

From: Fast Market Research, Inc.
Published: Tue Jul 22 2014

Polishes was affected by the changing preferences of Spanish consumers towards less expensive and more generic products. Its decline over the review period was even stronger due to the trend towards saving money brought on by the economic crisis. Spaniards looked for more generic and basic products which were suitable for a variety of surfaces and at more affordable prices.

Competitive Landscape

Johnson Wax remained the leader in polishes in 2013 due to its large presence in the furniture polish category with its popular Centella and Pronto brands, and Kanfort and Kiwi in shoe polish. Industrias Marca slid to third position with an 11% value share in 2013 suffering from the poor market performance of floor polish. Reckitt Benckiser benefited from this and gained second position in polishes with an 11% share.

Industry Prospects

There is little prospect of growth for polishes over the forecast period, as more generic and inexpensive products are slowly taking share. It is more likely that this will continue to be a niche category with a high level of specialisation.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Spain?
* What are the major brands in Spain?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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You may also be interested in these related reports:

- Polishes in Israel
- Polishes in the Czech Republic
- Polishes in Venezuela
- Polishes in Portugal
- Polishes in Argentina
Company: Fast Market Research, Inc.
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