New Report Available: Romania Information Technology Report Q3 2014

The Romania IT market is forecast to expand over the medium term, and outperfrom many markets in the region. We forecast total IT market spending will increase to RON5.17bn in 2014, growth of 9.1% in local currency terms from 2013. Spending growth is forecast to gain momentum from 2014 as the economy recovers and consumer and enterprise confidence strengthens. Income growth will support retail hardware spending growth, while improvements to telecommunications infrastructure is forecast to accelerate the development of Romania as an outsourcing and cloud computing market. The ongoing transformation of political and economic structures, driven domestically and by EU accession, will also provide opportunities. Regional economic instability could derail this bullish outlook, but the wider region could also drive the market to a higher growth trajectory.

Full Report Details at
- http://www.fastmr.com/prod/852076_romania_information_technology_report_q3_2014.aspx?afid=301

Headline Expenditure Projections

* Computer hardware sales: RON2.8bn in 2013 to RON3.0bn in 2014, +7.9% in local currency terms. Relatively low PC penetration means vendors can target first-time buyers, as well as the upgrade/replacement market.
* Software sales: RON805mn in 2013 to RON871mn in 2014, +9.0% in local currency terms. Piracy continues to hold back growth rates, but the enterprise resource planning (ERP) market is developing rapidly as SMEs modernise.
* IT Services Sales: RON1.14bn in 2013 to RON1.26bn in 2014, +12.0% in local currency terms. Romania is already a popular destination for outsourcing, with vendors continuing to invest in nearshore centres for EMEA, and we expect this trend will continue in 2014.

Key Trends And Developments

BMI highlights the potential for cybersecurity risks to undermine Romania's continued development as an outsourcing destination in CEE. Major vendors already invested in Romania include Microsoft - which created its biggest technical support centre in Europe in Bucharest - Oracle, HP, Wipro, Accenture, Intel and IBM. However, with Romania...

The Romania Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Romania Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Romania.

Key Benefits

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