Market Report, "Jeans in Indonesia", published

2013 continued to be a bright year for jeans in Indonesia, as current value sales increased significantly, by 14%, up from a 13% increase in 2012. Indeed, 2013 saw a flurry of new product launches, which were dominated by products with value-added benefits, including Wrangler Denim Spa, which claims to contain aloe vera and olive extract micro-capsules that can smooth the skin, Psd Premium jeans, and Lee Cooper colour-based jeans with two-tone effect. In addition, both men and women, especially middle- to high-income consumers, continued to upgrade to higher-priced and higher-quality jeans.

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Competitive Landscape

With many small domestic companies having their brands sold through independent apparel and footwear specialist retailers, as well as through department stores, sales of jeans in the country remained highly fragmented in 2013. Amidst the fragmented landscape, only a few companies distinguished themselves, each holding a small value share. In 2013, Lee Cooper, a brand owned by a British clothing company, managed to record the largest share of 1%. Lee Cooper Indonesia's leadership comes from its wide distribution, having its own chain stores, and also concessions in many department stores across Indonesia.

Industry Prospects

Jeans is expected to see a value CAGR of 6% over the forecast period at constant 2013 prices. Leading players in apparel in the country are likely to improve their branded offering within jeans. The penetration of jeans is likely to increase in many cities in Indonesia, and more branded outlets are expected to open in the country's major cities. Furthermore, new product variants and new brands are likely to be introduced in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Indonesia?
* What are the major brands in Indonesia?

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