Sports and Energy Drinks in South Africa - New Report Available

Television advertisements continue to be highly influential in stimulating demand for sports and energy drinks in South Africa. Investment in promotional activities remains highly relevant in justifying higher unit prices for products such as energy drinks which is a fairly new and small category in South Africa. The success of most brands in South Africa has been due to the use of eye catching advertisements, such the ones used by Red Bull where animated cartoon characters have been used to show the benefits of consuming the brand.

Competitive Landscape

Coca-Cola continued to lead sports and energy drinks, with an overall volume share of 33%. The company's success is highly driven by its diverse brand range spanning both sports and energy drinks. The company boasts its Powerade brand in sports drinks, where the brand is more popular amongst consumers due to wider distribution and persistent brand promotion. Coca-Cola also leads energy drinks with its Power Play brand, which commands more share due to the fact that it is priced lower when compared with its rival brand, Red Bull.

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Industry Prospects

Sports and energy drinks is expected to see steady growth over the forecast period. Growth is expected to be highly driven by energy drinks, which is currently the smaller of the two categories. Continued promotional activities, including TV advertisements, are expected to continue boosting volume sales growth for energy drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports and Energy Drinks in South Africa?
* What are the major brands in South Africa?
* What are key new sports and energy drinks launches and what impact impact did they have on #category#?

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