Hair Care in Germany: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jul 24 2014

Individual styles, professional looks and a clean appearance continue to be important factors and trends among German consumers in 2013, also leaving their traces within hair care in Germany. As in increasingly hectic and fast-paced times, professional services as such of hairdressers or stylists are not always practicable let alone affordable for everyone on a regular basis. This results in consumers seeking more and more solutions with a professional appeal that they can use at home while achieving a comparably good result. Hair treatments, colours but also shampoo and conditioner products addressing individual needs are therefore rather popular in modern German society, driving sales within the otherwise quite mature hair care category.

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Competitive Landscape

Offering a very large portfolio covering practically all possible individual hair care needs and enjoying a high level of popularity, trust and loyalty among German consumers, Henkel AG continues to lead hair care with an overall value share of 31% in 2013. Among its most popular and known brands are Schwarzkopf Schauma, Taft and Poly.

Industry Prospects

Even though it is expected that German consumers will remain fairly loyal to their currently used hair care brands, the selection and variety of different products fitted to very specific hair needs is anticipated to increase continuously over the forecast period. Specialty products, in order to offer the correct care for individual demands and needs, are said to become more and more popular and present in the German market in an attempt by manufacturers to address a wider public and maintain a large and loyal customer base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Germany?
* What are the major brands in Germany?
* Which types of styling agents are most common?

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You may also be interested in these related reports:

- Hair Care in Lithuania
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