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From: Fast Market Research, Inc.
Published: Fri Jul 25 2014

Cider/perry has been on a rather negative growth path for many years in Belgium, posting a total volume decline of 2% for the third consecutive year in 2013. One of the main reasons for this is the high level of competition from sparkling wine. However, the recent success of non-alcoholic cider in Belgium, coupled with rather intensive new product development from the biggest player in the category, Stassen, a company which was acquired by Heineken NV in 2012, injected some dynamism into the category towards the end of the review period, with the positive influence set to remain in evidence over the forecast period.

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Competitive Landscape

Stassen NV SA led cider/perry in Belgium in 2013 with a 60% total volume share. The company increased its share from 2012 by more than one percentage point.

Industry Prospects

While trends in cider/perry were rather negative towards the end of the review period, the forecast period is expected to witness less severe declines in total volume terms. Cider/perry is anticipated a total volume CAGR decline of 1% over the forecast period, which will be an improvement on the 2% CAGR decline of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Belgium?
* What are the major brands in Belgium?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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