"Concentrates in Kenya" now available at Fast Market Research

Concentrates in Kenya in 2013 continued to be perceived as old-fashioned and cheap beverages. In addition, the category continued to be hampered by the fact that these products have to be diluted, with the quality of tap water considered poor.

Competitive Landscape

The leading player in concentrates in 2013 was Excel Chemicals with a 37% off-trade volume share, followed by Highlands Mineral Water Co with a 34% share and Premier Food Industries with 11%, these all being local firms. These companies have been present in the marketplace for a very long time and hence have generated considerable consumer loyalty. Aggressive advertising campaigns on television and radio have also contributed to their strong presence.

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Industry Prospects

The category is expected to put in a better performance over the forecast period thanks to growing price competition and smaller pack sizes, which will increase the consumer base in the low income bracket.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Concentrates in Kenya?
* What are the major brands in Kenya?
* Who are the key consumers of concentrates in Kenya?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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