"Fragrances in Guatemala" Published

From: Fast Market Research, Inc.
Published: Fri Jul 25 2014

Fragrances recorded current value growth of 10% in 2013, reaching sales of GTQ1,121 million. Mass fragrances accounted for the bulk of sales, with an 85% value share in 2013. In 2013, the category recorded strong growth, but this mostly came from volume performance, as use of these products expanded in the country and reached consumers looking for less-expensive options. Purchasers of fragrances can easily substitute their brands for cheaper options as the availability of mass fragrances is very wide.

Competitive Landscape

In 2013, Productos Avon de Guatemala continued to lead sales, accounting for a 24% value share. The direct seller's importance is mainly due to its wide product portfolio, competitive pricing levels and massive distribution network. Fragrances offered by Productos Avon de Guatemala are available both to male and female users, with various scents and pricing levels.

Full Report Details at
- http://www.fastmr.com/prod/852489_fragrances_in_guatemala.aspx?afid=301

Industry Prospects

It is expected that fragrances will continue to gain importance over the forecast period, especially among younger urban customers. For this reason, it is expected that sales will grow at a CAGR of 6% at constant 2013 prices over the forecast period, reaching GTQ1,492 million in 2018. This growth will be mainly due to increases in volume sales, as it will be necessary to limit price increases in order to reach a wider base of consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Guatemala?
* What are the major brands in Guatemala?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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