Market Report, "Australia Consumer Electronics Report Q3 2014", published

The outlook for the Australian consumer electronics market is weakened by the maturity of the market, leaving diminished prospect for rapid growth compared to the majority of APAC markets. However, the high incomes of the local population will ensure the market remains lucrative, particularly for vendors of premium devices such as Apple . Vendors will look to emerging product cate gories s uch as U ltrabooks, Windows 8 tablets and phones, ultra-HD, smart and 3D TV sets, and LTE smartphones as areas of growth. There is however downside to the outlook as a result of threats to the wider Australian economy, which could undermine consumer confidence and squeeze household spending.

Headline Expenditure Projections

Computer Hardware Sales: USD7.9bn in 2013 to USD7.6bn in 2014; down 4.4% in US dollar terms. Declining demand for desktops and notebooks, slower growth in the tablet market and price erosion due to competition and regulatory pressures will mean the market again contracts in 2014.

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AV Sales: USD2.9bn in 2013 to USD2.9bn in 2014; --0.2% in US dollar terms. As demand for digital cameras stabilises and the release of new products such as large-panel ultra-HD TV sets combats price pressures we expect the market to perform better.

Handset Sales: USD4.6bn in 2013 to USD4.8bn in 2014; +3.8% in US dollar terms. The handset market is forecast to again be the outperforming segment of the consumer electronics market as LTE rollout boosts replacement purchases.

Key Trends And Developments

BMI expects the AV segment will improve from a contraction of 5.8% in 2013 to a contraction of 0.2% in 2014. Central to this shift will be the slowdown in digital camera cannibalisation and the release of next generation TV sets by leading vendors - which we expect to ease the trend of price erosion. Samsung Electronics is positioned, along with fellow South Korean vendor LG, to benefit with both having launched large screen Ultra-HD TVs in H213. We expect...

The Australia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Australia.

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