Thailand Consumer Electronics Report Q3 2014 - New Market Study Published

Political instability and baht depreciation will continue to be a drag on consumer electronics spending growth in 2014, however we expect the impact will be diminished from 2013. As the market returns to stronger growth we expect the fastest growth will be in demand for smart devices, such as tablets, smartphones, smart-TVs and the emerging hybrid/convertible notebook category. Demand will be boosted by price competition between vendors, with a number of global vendors targeting the market for growth, as well as operator investment in data network expansion and digital TV migration. Over the medium term our outlook for consumer electronics spending is positive as incomes rise, and the declining price of devices in key product categories will ensure the market continues to grow.

Headline Expenditure Projections

Computer H ardware S ales: USD3.5bn in 2013 to USD3.6bn in 2014, an increase of 2.0%. Tablet sales are booming, sustaining growth of the market overall in unit terms, but with notebook sales cannibalised for lower-cost Android tablets, increases in market value will fail to keep pace.

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AV Sales: USD1.7bn in 2013 to USD1.7bn in 2014, an increase of 0.8%. The market will return to growth after contraction 2012-2013 as digital TV service migration pushes TV set upgrade purchases. However, a saturated core TV market and the high price of next generation sets are limiting growth.

Handset Sales: USD3.0bn in 2013 to USD3.5bn in 2014, an increase of 15.9%. The handset market will be the outperforming category as smartphones account for an increasing share of the sales mix, pushing up average selling price for the market as a whole. However, growth is set to slow from 2013 as saturation approaches and price competition intensifies.

Key Trends & Developments

The AV market was hit hard by declining demand for digital cameras and mp3 players in 2013, as the boom in smartphone sales saw cannibalisation of demand for standalone devices. However, BMI...

The Thailand Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Thailand.

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