"Cigarettes in Switzerland" Published

The smoking ban in public places and the strict tobacco legislation made it much harder and more uncomfortable for smokers. The anti-smoking campaigns run by the government, the medical establishment and lobby groups raised awareness of the health risks involved in smoking, and also created a social stigma, as nowadays Swiss people regard it less classy to smoke in public places. Smoking being linked to premature ageing was also a strong message for youngsters. Whilst some gave up smoking altogether, many reduced the number of cigarettes they smoked. Consequently, retail volume sales of cigarettes dropped significantly in 2013.

Competitive Landscape

Cigarettes in Switzerland was dominated by the three leading multinationals in 2013: Philip Morris (PM) with a volume share of 41%, British American Tobacco (BAT) with a 35% share and Japan Tobacco International (JTI) with a 15% share. These multinationals expanded their product and brand ranges in order to create buoyancy in the market, which is suffering massively under strict legislation. This helped in their share growth and in the growth of their premium brands.

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Industry Prospects

The smoking ban and anti-smoking campaigns are expected to raise a high level of awareness amongst the population about the detrimental effects of smoking in the forecast period. In particular, the further tightening of tobacco legislation in neighbouring EU countries will also impact Switzerland and its legislation. Although the details are not known as yet, the Swiss government is planning to introduce new legislation in 2014. Consequently, retail volume sales of cigarettes are expected to fall by 19% in the next five years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

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