"Sun Care in Peru" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jul 30 2014

During 2013, the Ministry of Health increased the frequency of its educational campaigns to warn the population about the dangerous effects of sun exposure without adequate protection. In addition, the trade press and informational efforts of key players also contributed to raise awareness of the risks of sun exposure. As a result, Peruvians living in urban areas are gradually incorporating sun protection products into their daily routines during the summer months. As a result, sun care achieved 10% growth in current value terms in 2013, a slightly lower performance than the one observed in the previous year.

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Competitive Landscape

Direct seller Unique leads with a 25% value share in 2013. The company benefits from carrying strong advertising of its brand through its large salesforce. In addition, its products are perceived as providing high quality.

Industry Prospects

Sun care will post a CAGR of 7% in value sales at constant 2013 prices over the forecast period, slightly below the performance seen during the review period. According to Euromonitor Internationals' estimates, Peru had the fourth lowest per capita consumption of sun care products in value terms, in Latin America, in 2013. As a result, there is plenty of space for it to develop at strong rates, taking into account that consumer awareness of the dangers of sun exposure is on the rise. In the forecast period, educational campaigns from the public sector as well as from leading players will contribute to achieve greater product awareness and, as a result, help to drive sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Peru?
* What are the major brands in Peru?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

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