"Car Rental in Sweden" Published

From: Fast Market Research, Inc.
Published: Wed Jul 30 2014

Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family Collection, and Hertz Fun Collection. Hertz Family Collection, for example, targets families by offering consumers a fleet of spacious cars with high safety credentials.

Industry Prospects

Car rental intermediaries will post the strongest value growth over the forecast period at 24%. However, this growth is from a very low base value in the total context of car rental in Sweden, with car rental intermediaries' share of value sales expected to remain less than 1%. Of greater note is the expected increase in online value sales, projected to increase by 19% over the forecast period. This growth is linked to Swedish consumers' continued appreciation of the ease and convenience offered by the internet channel. Growth will also be facilitated by the explosive growth of smartphone ownership, with Euromonitor International research estimating approximately 90% of total mobile sales in 2013 to be smartphones. Indeed, smartphones are expected to represent practically100% of volume sales for mobile sales by the end of the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/854494_car_rental_in_sweden.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Sweden?
* What are the major brands in Sweden?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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