Menswear in Colombia - New Report Available

Although the use of ties and suits continued to be important in some professions, such as the law and financial services, it is ever more common to find that men are wearing casual outfits for their jobs, and this contributed to the growth of men's shirts and shorts and trousers. These two categories were amongst the most dynamic in 2013, with growth rates of 5% and 7% respectively in current value terms.

Competitive Landscape

Arturo Calle remained the leading brand in men's outerwear in 2013. The company continued to strengthen its position; in 2013 its sales increased by 10% in current value terms. The brand, sold only through its own stores, offers a wide variety of products, ranging from casual to formal outfits, and offers classical items, as well as items following the latest fashion trends, at affordable prices. These factors contributed to the success of the brand in Colombia, as its products are able to reach different groups of consumers.

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Industry Prospects

It is expected that menswear (excluding jeans but including underwear, nightwear and swimwear) will see a value CAGR of 4% at constant 2013 prices to 2018, faring better compared with the review period. Unit prices, which are expected to decrease at constant 2013 prices, will contribute to encouraging more frequent purchases, as well as reaching wider groups of consumers. Companies will continue to strengthen their offering of the latest fashion trends, and it is expected that the fast-fashion movement, which is widely popular in womenswear, will also gain ground in menswear, in particular oriented to younger consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Colombia?
* What are the major brands in Colombia?
* How dynamic is the growth of clothing and footwear internet sales?

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