New Market Research Report: Childrenswear in Colombia

Childrenswear is still a developing category in the country. In recent years the offer of fashionable and more affordable options emerged, and the existing brands expanded at a faster rate. However, in Colombia the use of school uniforms is widespread, thus limiting the growth of childrenswear, as parents consider that is not worth spending significant amounts of money on clothing that children will wear little and soon grow out of. However, children, and in particular tweens and teenagers, are becoming more aware of the latest fashion trends, and are demanding more specific products for their age, which is becoming an important niche to tap. Foreign brands such as Justice and Colloky recently arrived in the country, and local brands such as Tennis and Offcorss have more often developed collections suitable for children aged between 8 and 14.

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Competitive Landscape

The local brand Offcorss from CI Hermeco remained the leading player within childrenswear in 2013, in an atomised category. The company constantly offers the latest trends for children, with sizes from 0 to 16. One of the strongest points of the company is its distribution. This is carried out through its own stores, with around 70 in the country, as well as through hypermarkets and department stores, which contributed to the visibility of the brand.

Industry Prospects

In the forecast period childrenswear is expected to see a value CAGR of 4% at constant 2013 prices, faring better compared with the review period. The positive prospects will be supported by the intensification of the competition, which will focus on offering trendy styles and affordable prices. Improvements in disposable incomes and couples with fewer children will also mean that parents will spend more money on their children.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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