New Report Available: Nappies/Diapers/Pants in Italy

The development of nappies/diapers/pants in Italy in 2013 was mainly influenced by two factors. Demographic developments led to fewer babies being born every year, thus constantly reducing the number of potential customers. This negative trend did not work in favour of the category. In addition, the competition seemed to be on the rise, with new brands being introduced into the Italian market and private label manufacturers being able to stand their ground against the leaders.

Competitive Landscape

Even though Fater retained the lead in nappies/diapers/pants in Italy in 2013, with a share of 61% in terms of retail value sales, it faced strong and growing competition. The Italian customer base for nappies/diapers/pants is polarised into those who prefer a big named brand with multinational experience and the necessary means for successful research and development, and those who are absolutely convinced in the quality and reputation of private label products, creating strong loyalty to such brands.

Full Report Details at
- http://www.fastmr.com/prod/854262_nappiesdiaperspants_in_italy.aspx?afid=301

Industry Prospects

Over the forecast period nappies/diapers/pants is predicted to see a value decline of 1% at constant 2013 prices, to reach EUR543 million. This will be due to a slight decline in unit prices in order to support sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Italy?
* What are the major brands in Italy?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- In-Car Entertainment in Hungary
- Hotels in Egypt to 2018: Market Databook
- Leisure and Personal Goods Specialist Retailers in Peru
- Monoclonal Antibodies Market in Colorectal Cancer to 2019 - Favorable Pricing Policy in the US and Rising Prevalence in Europe and Japan Ensures Market Growth
- Fruit and Vegetable Juice Markets in the World to 2018 - Market Size, Trends, and Forecasts