Rtds/High-Strength Premixes in the Netherlands - New Report Available

From: Fast Market Research, Inc.
Published: Fri Aug 01 2014

RTDs/high-strength premixes continued to decline in 2013, with a total volume decline of 2%, mostly due to increased health awareness, the shift to other drinks, and a trend towards premium products. Consumers are increasingly interested in cocktails, but often do not find this premium aspect in ready-to-drink/premixed beverages.

Competitive Landscape

Bacardi-Martini Nederland led RTDs/high-strength premixes with a 37% volume share in 2013, driven by its share of 72% in RTDs. It share within RTDs/high-strength premixes declined by one percentage point in 2013, mostly due to the rapid decline of Bacardi Breezer, which despite this, still ranked first within RTDs. The decreased popularity of Bacardi Breezer was somewhat compensated by the increased share of Bacardi RTD cans.

Industry Prospects

RTDs/high-strength premixes is expected to continue to decline in the forecast period, with a negative total volume CAGR of 1%. This means that its performance is expected to improve compared with the review period, which saw a negative total volume CAGR of 3%. This better performance is expected to be driven by the ability of RTDs/high-strength premixes to benefit from the consumer trend towards cocktails and mixed drinks.

Full Report Details at
- http://www.fastmr.com/prod/854114_rtdshighstrength_premixes_in_the_netherlands.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Netherlands?
* What are the major brands in Netherlands?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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