Home Improvement in Italy - New Market Study Published

From: Fast Market Research, Inc.
Published: Fri Aug 01 2014

Whilst the difficult economic conditions in Italy continued to limit sales of home improvement products, this was not as severe a decline as seen in some other areas of home and garden, as many consumers continued to be forced to carry out their own repairs rather than employing a third party to do so, as a way to save money on more basic maintenance jobs around the home. Not only this, some retailers, such as Leroy Merlin and Brico Io, started to target younger consumers and women in their promotional and communication campaigns, in order to increase their customer base.

Competitive Landscape

Compa Tech led home improvement in Italy with a 5 % value share in 2013. The company has experienced positive momentum in the country thanks to consumers gravitating towards low-priced items, and the possibility to choose from a large number of references which can accommodate the most diverse (and small) housing needs, both in stores as well as online. Consumers particularly favour inexpensive wooden flooring, which is a valid alternative to ceramic tiles, and can be fitted on top of the old floor without the need for specifically trained workers.

Full Report Details at
- http://www.fastmr.com/prod/854285_home_improvement_in_italy.aspx?afid=301

Industry Prospects

Home improvement is expected to remain almost flat in the forecast period between 2013 and 2018, recording a negative value CAGR of 1% at constant 2013 prices. Private label is expected to increase its share over the forecast period, as Italian consumers remain cautious in their spending, and gain increased confidence in such products.

Home Improvement Market Research

Analyse key trends and developments in Italy for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Home Improvement Retail in Asia-Pacific
- Home Improvement Retail in Europe
- Home Improvement Retail in the United Kingdom
- Home Improvement Retail in the United States
- Home Improvement Retail in Canada
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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