Just Published: "Dog and Cat Food Packaging in Spain"

Total sales of dog and cat food in Spain continued recording significant growth in 2012, in spite of the worsening economic situation in the country. However, dog and cat food was not immune to the effects of the economic downturn in the country, as falling disposable incomes forced consumers to prioritise on price in their product choice. This enabled private label to strengthen its position and widen its product offering, targeting more selected segments in the market with highly competitive prices, resulting in an overall decline in the retail price across all product categories within dog and cat food. This benefitted the development of stand-up pouches, as brand owners opted for this pack type due to its light weight, low cost and attractive appeal to consumers. Over the course of 2012 most brand owners focusing on increasing sales of plastic pouches, aiming at achieving economies of scale to improve price competitiveness.

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Industry Prospects

Deterioration of the economy is expected to continue over most of the forecast period, affecting disposable incomes and consumer confidence. Dog and cat food packaging will be affected by this factor, although it is expected that total sales units will continue growing in this category, in spite of an overall decline in market values. This is partly explained by the further development of private label, which will affect the average price in the market and attract consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog and Cat Food Packaging industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog and Cat Food Packaging industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog and Cat Food Packaging in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What are the major food pack types and how are they performing in Spain?
* How are consumption trends impacting the food packaging landscape?
* What have been the key trends seen in new packaging developments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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