Health and Wellness Tourism in Denmark - New Market Research Report

Health and wellness tourism in Denmark is benefiting from a trend of consumers investing more time and money in spoiling and indulging themselves. The main group for this is domestic travellers, aged 30-50 years, who go to spa and other health and treatment centres on a regular basis or while travelling in Denmark. People above 50 years old also go to treatment centres as they are perceived to have more time and money to spend on themselves. In addition, health and wellness establishments in the Copenhagen area are benefiting from a significant number of Swedish visitors. The Oresund Bridge makes it easy and convenient for inhabitants of Southern Sweden to reach Copenhagen, and this, combined with the traditional view among Swedes that the Danish lifestyle is more relaxed and more focused on enjoying life, makes health and wellness trips to Denmark a popular weekend getaway. In 2013, the number of incoming tourist trips from Sweden increased by 6% and supported the growth rate in health and wellness tourism.

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Industry Prospects

In general, health and wellness tourism is set to grow by 10% in constant value terms over the forecast period, reaching sales of DKK505 million by the end of 2018. Due to existing and growing trends (self-indulgence and a growing number of tourists from Sweden) the hotel/resort spas category is expected to grow by 7% in constant value terms over the forecast period. Other spas, a less premium category, is set to grow by 11% in constant value terms. Other spas is expected to grow by more than hotel/resort spas as consumers of spa treatments will search for less expensive treatments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness Tourism industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness Tourism industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness Tourism in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Health and Wellness Tourism in Denmark?
* Are hotel/resort spas outperforming destination spas?
* Do domestic spa visitors outweigh international spa arrivals?

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