New Market Research Report: Rtds/High-Strength Premixes in Egypt

From: Fast Market Research, Inc.
Published: Mon Aug 04 2014

RTDs/high-strength premixes registered very high growth rates in 2013. Consumers became much more familiar with the concept of RTDs and increasingly purchased them in both on-trade and off-trade outlets. Many consumers prefer the sweeter flavour to stronger spirits and the relatively inexpensive pricing means these products appeal to a much wider demographic.

Competitive Landscape

Al Ahram Beverages Co (ABC) continued to dominate this category with a 96% total volume share in 2013, achieved through its ID Edge and ID Double Edge brands. ID Edge posted a 77% total volume share in 2013, with consumers opting for this product due to its sweet and appealing taste and attractive marketing. Second-ranked ID Double Edge held a 16% share; it has a stronger taste and higher alcohol content, which does not enjoy the same strong appeal among consumers, who like RTDs for their low alcohol content and milder flavour.

Full Report Details at

Industry Prospects

The RTDs/high-strength premixes category is expected to post a CAGR of 15% in total volume terms to reach 3.2 million litres by 2018, and a total value CAGR at constant 2013 prices of 10%. Growth rates are likely to remain healthy, as RTDs will continue to be popular for its sweet flavour, which appeals to Egyptian tastes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Egypt?
* What are the major brands in Egypt?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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