Market Report, "Colour Cosmetics in Kenya", published

During 2013, many players entered this category and strategic partnerships were established. Nakumatt Holdings Limited and Revlon entered into a franchise deal, as part of the former's new cosmetics division, as it launches into the colour cosmetics world. Other international players that entered into this category include Estee Lauder, which officially launched its products in Kenya through a franchise agreement with Lintons Beauty World which owns two stores in the upmarket shopping centres in Nairobi, Westgate, and the Junction.

Competitive Landscape

Sleek International Ltd, Collection 2000 Ltd, and L'Oreal East Africa Ltd were the leading firms in 2013, with value shares of 11%, 10% and 6%, respectively.

Industry Prospects

Colour cosmetics is expected to see an intensification of advertising activity during the forecast period as manufacturers promote their products through radio and television in a bid to sustain sales in a challenging economic climate.

Full Report Details at
- http://www.fastmr.com/prod/854216_colour_cosmetics_in_kenya.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Kenya?
* What are the major brands in Kenya?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

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