New Market Research Report: Bath and Shower in Peru

From: Fast Market Research, Inc.
Published: Tue Aug 05 2014

Peruvian consumers are gradually demanding a wider range of products to meet their bath and shower needs. Whereas in the past, the majority were satisfied with using bar soap to fulfil their hygiene needs, habits are evolving and becoming more sophisticated, especially among middle- and upper-income households. For instance, liquid soaps have become a very popular product to ensure adequate hygiene of hands. In terms of shower time, some consumers seeking self-indulgence now opt for body washes that carry a good range of aromas or bar soaps that offer added-value ingredients and benefits, such as anti-ageing or moisturising properties. In addition, women are becoming more interested in products that meet their specific hygiene needs and, as a result, intimate washes is growing at a rapid rate. All of these trends ensured that bath and shower registered 7% growth in 2013, in line with the performance observed in the previous year.

Competitive Landscape

Procter & Gamble leads the category with a 23% value share in 2013. The company benefits from the longstanding presence of its Camay brand and the affordable prices offered by its Moncler brand. Moreover, all of the company's brands benefit from an excellent distribution network. In 2013, the company increased its share by five percentage points thanks to the popularity achieved by its Camay pack, where three units of this brand are offered at an attractive price.

Full Report Details at

Industry Prospects

Thanks to rising disposable incomes, middle-income Peruvian consumers are expected to gradually incorporate more products into their daily bath and shower routines, in order to take better care of their various hygiene needs, due to their functional properties or as a way to self-indulge. As a result, well-developed categories, such as bar soaps, will increasingly incorporate value-added ingredients and improve their segmentation, while smaller categories, such as liquid soap and body wash, will progressively attract more consumers to their base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Bath and Shower Products Market in Mexico to 2017
- Bath and Shower Products Market in Peru to 2017
- Bath and Shower Products Market in the United States to 2017
- Bath and Shower Products Market in Sweden to 2017
- Bath and Shower Products Market in Germany to 2017
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