Just Published: "Dishwashing in Sweden"

From: Fast Market Research, Inc.
Published: Mon Aug 11 2014

The overall dishwashing industry in Sweden was mostly influenced in 2013 by the continued increase in the number of single-person households and a tendency to hand wash dishes as opposed to using an automatic dishwasher. This is one of the reasons why hand dishwashing products continued to perform better than automatic dishwashing products in volume terms, and they are expected to continue to do so over the forecast period. Another reason for this better performance is that hand dishwashing products have been given a broader usage in Swedes' homes, for instance as a multi-purpose cleaner or even for laundry usage.

Full Report Details at
- http://www.fastmr.com/prod/859014_dishwashing_in_sweden.aspx?afid=301

Competitive Landscape

Procter & Gamble Sweden led dishwashing with a 39% value share in 2013, which reflected sales of SEK266 million. The main reason behind the leading position of the company was the ownership of the very popular brand Yes, a brand that has a history in Sweden that dates back over 50 years. Yes is the Swedish name for the international brand Fairy. Procter & Gamble Sweden maintains its leading position through its expenditure on marketing resources to keep its brand visible on the television and in stores.

Industry Prospects

The future for dishwashing in Sweden will continue to see automatic dishwashing tablets and hand dishwashing take over an increasing share of volume sales. Automatic dishwashing products are convenient due to their packaging and that they both lower the risk of overdosing and that they do not need the addition of dishwashing additives. Hand dishwashing will be supported by an expected increase in the number of single-person households and the wider use of these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Sweden?
* What are the major brands in Sweden?
* What is the dishwasher penetration rate in Sweden?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Dishwashing in the US
- Dishwashing in France
- Dishwashing in Latvia
- Dishwashing in Venezuela
- Dishwashing in Canada
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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