"Womenswear in Vietnam" now available at Fast Market Research

Towards the end of the review period, the premiumisation trend in womenswear continued to develop, especially in big cities such as Ho Chi Minh City and Hanoi. Higher living standards and improved disposable incomes and efforts by manufacturers and distributors were the key drivers of this trend. From 2011, many new global brands, such as Diesel, United Colors of Benetton and Armani, officially joined the market. This further diversified the product portfolio and offered more choices for affluent consumers. Furthermore, many promotions, such as discounts and small gifts, were run and more new outlets opened. As a result, consumers were more aware of and willing to pay for premium products.

Competitive Landscape

In 2013, The Blues Co Ltd remains the leading player in womenswear, albeit with only a 2% retail value share. The company's reasonable prices, nationwide outlet network, especially in big cities, and promotional activities, especially sales seasons, underpinned this performance. However, in 2013, The Blues Co Ltd suffered a marginal drop in share, largely due to stronger competition and the economic downturn, which negatively affected especially low- and middle-income consumers. The company targeted low-to-middle-income women.

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Industry Prospects

Over the forecast period, womenswear is expected to grow by a 2% CAGR at constant 2013 prices. This is a significant improvement on the negative CAGR recorded over the review period. Improved economic prospects, higher living standards and increasing consumer awareness of their personal appearance foster a healthier growth forecast. Furthermore, the premiumisation trend and the increasing Westernisation of Vietnamese culture will boost the development of womenswear. Besides, international brands, both new and existing ones, are likely to further expand their distribution coverage, in order to increase their availability to Vietnamese consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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