Deodorants in India: New research report available at Fast Market Research

Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

Competitive Landscape

Hindustan Unilever Ltd continued to lead with 24% value share in deodorants mainly because of its Axe brand. However, Axe continued to record a decline in share due to increase in competition and several companies positioning their brand on similar sensual theme as Axe, thus diluting its brand equity. Brands like Set Wet from Marico Ltd, Kama Sutra from Raymond Ltd and Wild Stone from McNroe Consumer Products Pvt Ltd adopted the similar sensual theme as Axe.

Industry Prospects

More brands are expected to include secondary benefits such as antiperspirant, skin-whitening or hair growth limiter in order to provide higher perceived value to the customer and earn higher margins for the product.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in India with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/858844_deodorants_in_india.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in India?
* What are the major brands in India?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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