Petersen Group LLC launches REDCOUCH Studio

Coming off of a triple award year Petersen realized the time is now.

"Awards are definitely not the driving force of any of my creative, but to win a Telly and a Marcom award for Indiana Wesleyan University and Brenau University both within the same production year was an eye opening honor." commented Petersen, now Chief Creative Officer at REDCOUCH.

Petersen's recent success as Apollo Education Group's Creative Director drove him to launch the business.

"Higher Education, however lucrative for deep pocket corporate divestitures, is also ripe for new thought provoking creative and operates about 5 years behind the curve in all categories. My goal, with my time at Apollo was to earn enough trust to show these small university clients that if you take calculated risks, you can receive calculated rewards. It's with this trust I was able to achieve award winning creative in just two generations of campaigns." added Petersen.

REDCOUCH Studio will be focusing some of it's effort on broadcast television, media strategy and online digital content. With an award winning team of Producers, Directors, Directors of Photography, Audio specialists, and Editors, media specialists, REDCOUCH can focus on helping both local and national TV clients break into the 2000's with updated technology, processes, prices, concepts, strategy's, and quality.

In addition, with a wealth of knowledge in traditional advertising, big box retail, display systems, and real estate development, REDCOUCH can take on a unique approach to in store display's or sales kiosk's incorporating digital media into design for BtoC or BtoB.

REDCOUCH Studio will also be focusing on integrated full service campaigns With all the hype about digital being the backbone of brand these days, he wants to focus more on seamless integration of all of these tools to create a more compelling brand experience for the consumer.

"It's not that you just deliver digital,or have that component," says Petersen, "it's how it resonates with consumers, and how it's supported by all other channels that drives being in the consideration set when they make the final decision to buy."

About REDCOUCH
REDCOUCH Studio is a national agency that creates meaningful and measurable marketing and advertising. The studio serves a broad range of clients from Education, Retail, Real Estate, E-Commerce, Professional Athletes, Personal Brand, Restaurant, Nightclubs, Hotel, Investment Groups and Business Owners.

Based in Scottsdale, REDCOUCH Studio operates locally, nationally and internationally with partner locations in Virginia, St. Louis, Chicago, New York and LA.