New Beverages research report from Euromonitor International is now available from Fast Market Research
[ClickPress, Tue Aug 12 2014] Cider/perry continues being outshined by traditional alcoholic drinks' positioning (vodka, rum, local aguardiente, whiskies) and fast-growing categories, such as wine and beer, which keep gaining in popularity, thanks to the increasing consolidation of the beer and wine culture in the country. Due to this and the lack of consumption tradition of cider products, the cider/perry offering remains limited to a few local and imported brands within the wine section of local supermarkets. Besides this, the increasing availability of economy sparkling wine and blush, and the ongoing popularity of still rose wine, have impacted the demand for cider, which used to be positioned as economic alternative to champagne.
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Two of the most popular brands in Costa Rica are Sidra Eva, distributed by Grupo Pampa SA, and Sidra Fiesta, which is locally manufactured and offered through local supermarkets at very low prices (half the price of an economy wine). In general, these products usually offer affordable prices, being cheaper than most economy wine brands.
Cider/perry might keep showing a relatively sluggish performance, in comparison with the rest of alcoholic drinks, especially certain categories such as beer and wine, which have become the fastest-growing categories. However, as a result of the ongoing free trade agreements and the increasing popularity of lower-alcoholic-content beverages, there should be opportunities for the offering of new imported brands in the country and the further development of added-value and differentiated local products. On the other hand, as a result of the lack of tradition that these products have among most locals, the overall impact within alcoholic drinks shall remain marginal over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Costa Rica with research from Euromonitor's team of in-country analysts.
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If you're in the Cider/Perry industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Costa Rica market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
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