New market study, "Bleach in Sweden", has been published

From: Fast Market Research, Inc.
Published: Tue Aug 12 2014

The introduction of more-versatile products from, for example, surface and laundry care, continued to have a negative effect on sales of bleach products in Sweden in 2013. Surface care products offer Swedes greater convenience as the consumer may only need to buy one of these for use in several different areas. These products also receive more resources in terms of development and marketing, thus offering products with new formats, functions and formulas, formulas that may also include bleach. Swedes have therefore been migrating over to these products instead of shopping for regular bleach.

Competitive Landscape

Colgate-Palmolive led bleach in 2013 with a 76% value share, recording sales of SEK26 million. The company achieved its leading position through its two brands Klorin and Javex, where the former is synonymous with bleach in Sweden. The multinational company also has the resources to retain its position, as it is one of few that invests resources in the development of such products.

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Industry Prospects

Sales of bleach are expected to further decline during the forecast period. The reason for this is the migration away from products that are harmful to the environment and that only fulfil one function. In addition, bleach is an old-fashioned product that young Swedes do not have an attachment to, or a habit of using. Furthermore, bleach will find itself in direct competition with surface and laundry care products that offer the same function, two categories that have much higher development resources.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Sweden?
* What are the major brands in Sweden?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Sweden?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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You may also be interested in these related reports:

- Bleach in Venezuela
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