Home Insecticides in Sweden - New Study Released

New legislation was put in place in Sweden during September 2013 that affected biocide products, ie products that can kill living organisms. The legislation makes it more expensive to develop new products with an increased application fee and tougher documentation measures to prove the shelf life of new products. There is a certain buffer zone for two to three years for this legislation, but companies that already have mature products with a high share of sales will gain as they have already proven the shelf life for these. In addition, to cover for the higher application fee to register the product, a company needs to sell its products in more markets than just Sweden. The legislation is therefore expected to hamper new product development for small companies and it is more likely that the category will consolidate during the forecast period.

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Competitive Landscape

Bayer led sales with a value share of 23% in 2013, and registered sales of SEK19 million. Bayer has had a long presence in Sweden and has with its category penetration, distributed its products to reach both grocery retailers and non-grocery retailers, such as garden and building suppliers.

Industry Prospects

The two greatest challenges for manufacturers within home insecticides in Sweden are the environmental concerns Swedes have about these chemical products and the consolidation that the new biocide legislation may force. Swedes want to decrease the usage of chemical products in their homes, which might result in them looking for other alternatives to get rid of insects, alternatives that may even exist outside of home insecticides. The new biocide legislation is expected to put a strain on product development, especially for smaller players that will have to combat further consolidations and private label.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Insecticides in Sweden?

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