New market study, "Dishwashers in Taiwan", has been published

From: Fast Market Research, Inc.
Published: Wed Aug 13 2014

Despite posting moderate current value growth in 2013, dishwashers continued to have a small sales base in Taiwan. High prices and common misconceptions about dishwashers were the main barriers to growth. Most Taiwanese consumers believed that dishwashers were less effective in terms of cleanliness compared with traditional hand washing yet consumed more water as well as electricity. Consequently, this prompted manufacturers to promote energy-efficient dishwashers, highlighting the cost-effectiveness of dishwashers in comparison to traditional hand dishwashing.

Competitive Landscape

Dishwashers continued to be led by BSH Bosch & Siemens Hausgerate in 2013, with the company accounting for a 47% volume share of dishwashers in Taiwan. The Bosch brand is well established in Taiwan within dishwashers and is known for the durability of its products and reliable service. In 2013, the company strongly promoted its energy-efficient dishwashers, thus allowing it to increase sales and regain volume share.

Full Report Details at

Industry Prospects

Sales of dishwashers are expected to record stronger growth over the forecast period as more consumers increasingly accept the notion of using dishwashers for convenience. Even though a large number of consumers will continue to perceive dishwashers as less effective than traditional hand dishwashing, younger consumers are likely to recognise and appreciate the convenience of dishwashers. The rising home decor trend among young couples will also create opportunities for manufacturers to change common misconceptions of dishwashers through third party sources, such as kitchen specialists and interior designers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Taiwan?
* What are the major brands in Taiwan?

About Fast Market Research

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Company: Fast Market Research, Inc.
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