"Food Preparation Appliances in Taiwan" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Aug 13 2014

Though recording slightly slower current value growth in 2013 compared with the previous year, food preparation appliances continued to perform at a fairly high rate, with a 6% increase in current value terms. The slower growth was mainly attributed to a sluggish economy since 2011 and stagnant wages, leading to conservative spending by consumers who were waiting for promotions before purchasing.

Competitive Landscape

Panasonic Taiwan Co continued to be the leading player within food preparation appliances in 2013 with a 26% volume share, registering a slight increase on the previous year. The Japanese brand was well established in Taiwan, with its reputation for delivering high-quality and innovative products gaining the confidence of consumers in the country. The company was able to sustain its leading position within juice extractors and countertop blenders through new product launches offering advanced performance.

Full Report Details at
- http://www.fastmr.com/prod/858908_food_preparation_appliances_in_taiwan.aspx?afid=301

Industry Prospects

Sales of food preparation appliances are predicted to increase over the forecast period, though registering slower value at constant 2013 prices and volume growth than over the review period. Rising health awareness and food safety concerns will be the main drivers of growth for the category, with more consumers opting to prepare their own meals rather than rely on foodservice or packaged food and drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in Taiwan?
* What are the major brands in Taiwan?
* Has there been a growth in penetration for food preparation appliances?
* What is the category share for food processors? Is this a growth opportunity market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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