Market Report, "Footwear in Vietnam", published

In 2013, footwear recorded a 15% rise in current value sales, slightly higher than in 2012. The premiumisation trend and rising consumer awareness of beauty and personal appearance were the key drivers of growth in footwear. The media highlighted the latest regional and global trends in footwear fashion. This influenced the more frequent updating of products and stimulated consumer awareness and demand.

Competitive Landscape

In 2013, Nike, with its famous brands, Nike and Converse, overtook adidas Vietnam to become the leading player in footwear with 1% retail value share. Furthermore, Nike posted the fastest retail value sales growth at the end of the review period. The company benefited from an increase in the number of branded outlets, regular new product developments, strong brand equity and active marketing and promotional activities, such as discounts and sponsoring sports events.

Industry Prospects

Over the forecast period, footwear is expected to post an 8% CAGR at constant 2013 prices. This is slightly higher than the review period CAGR. The healthy growth of footwear is based on better economic prospects, bringing higher disposable incomes and living standards, along with growing consumer awareness of beauty and personal appearance. The premiumisation trend, especially in big cities, is also driving the development of footwear.

Full Report Details at
- http://www.fastmr.com/prod/858789_footwear_in_vietnam.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Footwear in Vietnam?
* What are the major brands in Vietnam?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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