Recent Study: Hair Care in Pakistan

Global brands continued to invest heavily in marketing campaigns in 2013. Companies like Procter & Gamble and Unilever marketed their brands in order to build on their shares. Brands continued to focus on hair care problems such as hair loss and dandruff in their advertisements. Moreover, they also employed celebrities including Bollywood actresses and cricket stars to build their brand image. Digital media was also employed extensively to engage with the consumers.

Competitive Landscape

Procter & Gamble Pakistan (Pvt) Ltd maintained its lead of hair care with value share of 33% in 2013 because of it wide portfolio of brands and availability of brands at every price point. However, Unilever Pakistan Ltd's Sunsilk remained the leading brand with value share of 22% in 2013. This year again saw the brand associate itself heavily with fashion and remained active on social media, in addition to extensive marketing campaigns. It was also a cheaper product among the top tier brands in Pakistan. It has a long established presence, with strong branding, widespread availability and consumer trust.

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Industry Prospects

Hair care is likely to remain very saturated and fragmented. Companies will focus heavily on marketing campaigns and promotional deals and offers to retain their customers and entice other customers to switch to their brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Pakistan?
* What are the major brands in Pakistan?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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