Microwaves in Taiwan - New Study Released

Increased sophistication and rising disposable incomes led to stronger interest in higher-ranged microwaves in 2013. Most households already owned a microwave at home, therefore, sales were mostly attributable to consumers looking to upgrade or replace their existing microwaves. With a rising number of women entering the workforce in Taiwan, busy work schedules and hectic lifestyles created a greater need for convenience and quick cooking, therefore driving growth of premium microwaves offering multiple functions and benefits.

Competitive Landscape

Sampo Corp was the leading player in microwaves with a 37% volume share in 2013. The company is well established within the area and is recognised for the durability of its products at affordable prices. Its products are manufactured in Taiwan, and a result, consumers perceive them to be of a higher quality than brands within the same price range that are manufactured in China or Vietnam.

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Industry Prospects

Due to microwaves being a well-developed category, sales are expected to post slower growth in term of both value at constant 2013 prices and volume over the forecast period. Intense competition and slow sales are likely to result in a decline in the average unit price of microwaves at constant 2013 prices over the forecast period, as consumers increasingly seek multi-functional microwaves at reasonable prices that offer them better value for money.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Taiwan?
* What are the major brands in Taiwan?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

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