Cat Food in Portugal - New Market Report

From: Fast Market Research, Inc.
Published: Thu Aug 14 2014

Based on provisional 2014 estimates, no significant changes from 2013 are expected to happen. Manufacturers are rather confident about the performance of cat food in 2014. This category is enjoying a growing consumer base and should continue to enjoy positive growth in both the wet and dry formats in 2014.

Competitive Landscape

Based on provisional 2014 estimates, minor fluctuations are expected in the value shares of the various different manufacturers offering branded cat food in Portugal, except for Affinity Petcare SA, forecasted to register significant growth thanks to its entry in the Intermarche hypermarket chain.

Industry Prospects

With the number of small households expected to grow over the forecast period and the Portuguese continuously facing increased workloads in their everyday lives, cats will most likely gain more popularity and their population is expected to further increase in Portugal over the forecast period. The fact that in many ways they are much more self-sufficient, especially when kept in groups, easier to take care of and often allowed in flats, works in their favour when people are selecting their type of pet. Therefore, cat food is expected to show good growth in both volume and value terms over the forecast period increasing at CAGRs of 3% and 4% at constant 2014 prices, respectively. Some players fear that an overly segmented offering would cause confusion and exhaust consumer interest.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Portugal?
* What are the major brands in Portugal?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

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You may also be interested in these related reports:

- Cat Food in New Zealand
- Cat Food in the US
- Cat Food in Chile
- Cat Food in South Korea
- Cat Food in China
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