New Report Available: Fragrances in India

Manufacturers started to focus on introducing mass fragrances to exploit the growing demand for fragrances in tier II and tier III cities. Many companies including Titan Industries Ltd entered fragrances by introducing new brands which were priced higher than mass and lower than the premium brands. By introducing masstige brands, companies were planning to attract urban consumers to start using fragrances on a daily basis.

Competitive Landscape

Fragrances continued to be fragmented and remained very competitive in 2014. Bulgari Parfums maintained its lead with a value share of 5% in 2013. The company continued to leverage its long-established presence and easy availability on store shelves compared with other perfume brands. The company also continued to use the popularity of its brand amongst urban consumers, especially men.

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Industry Prospects

Manufacturers will continue to focus on introducing masstige colognes to cater to consumers who aspire to use premium fragrances while not wanting to spend a great deal of money. The launch of affordable colognes will also encourage consumers to start using fragrances more frequently. Many consumers are also likely to switch from deodorants to fragrances which are perceived to last longer.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in India?
* What are the major brands in India?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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