Dog Food in Portugal - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Aug 14 2014

Provisional 2014 estimates suggest that dog food should not witness drastic changes and that there is likely to be continuity from 2013. Dog food in Portugal will keep a positive growth trend thanks to economy and mid-price dry food. Many consumers will limit their spending where possible. Therefore, value-for-money will remain the dominant factor in consumer purchasing decisions, with consumers looking for discounts and promotions, as economic conditions, though improving slowly, will remain difficult.

Competitive Landscape

Based on provisional 2014 estimates, minor fluctuations are expected in the value shares of the various different manufacturers offering branded dog food in Portugal, except for Affinity Petcare SA, forecast to register significant growth thanks to its entry in the Intermarche hypermarket chain.

Industry Prospects

The same trends that dominated dog food over the review period are expected to also make an impact over the forecast period. The most important issues will be the desire of owners to look after the health and wellbeing of their dogs, pet humanisation, convenience and price. These factors will support growth of dog food sales, which are expected to register a healthy performance in both volume and value terms over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Portugal?
* What are the major brands in Portugal?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Dog Food in Australia
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