"Cat Food in the US" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Aug 14 2014

Relative to 2013's trends and development, during 2014, no significant changes are expected in cat food. The category will continue to derive most of its growth from high value growth rates in cat treats and in the premium dry and wet cat food categories. Just as in the dog food category, health and wellness trends such as grain-free, natural, organic and metabolism-boosting formulas also permeate demand and premium product assortments in cat food, at a more moderate degree.

Competitive Landscape

The competitive environment for cat food in the US remains fairly consolidated amongst leading manufacturers, with Nestle Purina PetCare Co defending its strong lead with a 45% share, followed by Del Monte Foods Inc (now Big Heart Pet Brands), which enjoyed 12% value share in 2013. Brand loyalty is particularly strong amongst US consumers who gravitate towards brand names, with high awareness for iconic brands like Purina Friskies, Fancy Feast (Nestle Purina PetCare Co), Meow Mix (Del Monte Foods Inc) and Whiskas (Mars Inc). Innovation within these brands, such as new flavours, formulations and healthy product lines, is the key driver of new sales.

Full Report Details at
- http://www.fastmr.com/prod/859130_cat_food_in_the_us.aspx?afid=301

Industry Prospects

Cat food value sales are expected to grow by a CAGR of 2% at constant 2014 prices in 2014-2019 and total market size is expected to reach US$7.6 billion in 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in USA?
* What are the major brands in USA?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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