Market Report, "Jeans in Vietnam", published

In 2013, jeans recorded current value sales growth of 10%, which was one percentage point higher than in 2012. Jeans are preferred thanks to their flexibility and convenience but also because they have a youthful, fashionable and energetic image. Thus, jeans were very popular among young people in Vietnam. Furthermore, the growing premiumisation trend and increasing awareness of personal appearance fostered the growth of retail value sales of jeans.

Competitive Landscape

The Blues Co Ltd is the leading player in jeans with a 3% share of retail value sales in 2013. The company recorded strong retail value sales growth during the review period. The firm offers acceptable product quality, reasonable prices, a well-diversified product portfolio and a wide distribution network. Furthermore, it constantly launched discounts during 2013, in order boost sales, especially on economy products aimed at lower-income consumers, who are more sensitive to the effects of the weak economy. Consequently, The Blues Co Ltd strengthened its leading position in jeans in Vietnam.

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Industry Prospects

Over the forecast period, jeans is expected to post a 3% CAGR at constant 2013 prices, a significant improvement on the negative review period CAGR. The anticipated improvement in the Vietnamese economy should lead to higher disposable incomes and living standards, In addition, the developing premiumisation trend and growing consumer awareness of beauty and personal appearance support the healthy growth forecast for jeans.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Vietnam?
* What are the major brands in Vietnam?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?

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