Report Published: "Sun Care in Pakistan"

From: Fast Market Research, Inc.
Published: Fri Aug 15 2014

Sun care in Pakistan continued to be considered as a luxury and was mainly used by the upper-income consumer group. In addition, middle-income consumers started to use the product and drove the growth of sun care further. An increase in the number of working women and college/university-going females also helped the category to grow. Sun care in Pakistan also benefited due to modern retailing channels as they provide better visibility to sun care.

Competitive Landscape

Unilever Pakistan Ltd dominated sun care, supported by its brand Pond's which constituted 31% value share in 2013. The company's brand Pond's sunscreen lotion continued to have a strong presence due to its long presence. In addition, the company strongly supported the brand with significant marketing and promotional campaigns, advertising on television and radio and supported with billboards and hoardings.

Full Report Details at

Industry Prospects

Over the forecast period, sun care is likely to witness further growth. As working women continue to become more aware of the benefits associated with sun care, they will increasingly experiment with sun protection.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Pakistan?
* What are the major brands in Pakistan?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Sun Care in Estonia
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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