Menswear in Vietnam: New research report available at Fast Market Research

Towards the end of the review period, Vietnamese men continued to be more conscious of their personal appearance. They were more willing to buy clothing to improve their look and confirm their social status as many Vietnamese people still judge each other on personal appearance. Moreover, many believe that an attractive appearance can help land a good job or promotion and positively affect their career. Besides, Vietnam's further integration into the wider world, higher living standards and the influence of nearby countries' cultures, especially South Korea, increased men's interest in their personal appearance.

Competitive Landscape

In 2013, Viet Tien Garment remains the leading player in menswear, with an 8% retail value share. A good reputation, acceptable product quality, affordable prices, a diversified product portfolio and nationwide distribution were the company's key competitive advantages. However, between 2011 and 2013, its retail value share fell gradually due to tougher competition from both domestic and international rivals.

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Industry Prospects

Over the forecast period, menswear is projected to post a 3% CAGR at constant 2013 prices, which is a significant improvement on the review period performance. The positive forecast is supported by the anticipated improvement in the economy, higher living standards and disposable incomes as well as the premiumisation trend and growing consumer awareness of beauty and personal appearance. Additionally, manufacturers and distributors, both international and domestic, are likely to stimulate the demand for menswear through new product launches, expanded distribution networks and active marketing and promotional activities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Vietnam?
* What are the major brands in Vietnam?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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