Recent Study: Home Furnishings in the United Arab Emirates

From: Fast Market Research, Inc.
Published: Fri Aug 15 2014

Towards the end of the review period as the economy of the United Arab Emirates recovered and disposable income levels in the country increased, consumers were encouraged to develop more of an interest in fashion and lifestyle trends in home furnishings. Many of the United Arab Emirates' consumers thus sought out the latest trends in both indoor living and outdoor living. The growing rate of home ownership in the United Arab Emirates also led to outdoor furniture becoming a category with more diverse growth opportunities during 2013. This, allied with the trend towards home entertainment in the United Arab Emirates, helped boost sales of barbeques in 2013 as outdoor living and outdoor furniture becoming an increasingly important aspect of socialising and entertainment in the country.

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Competitive Landscape

Al-Futtaim Group LLC maintained the leading position in home furnishings in 2013 with its Ikea brand garnering a 28% value share, followed by Landmark Group with its Home Centre brand accounting for 14% of total value sales in the category. The main reason for this situation is that Ikea is a very well-known brand among Western expatriates from their home countries, while its vast product range remains very affordable amongst mid-income earners. Furthermore, the wide range of products available across a variety of home furnishings categories has generated strong brand loyalty among a very wide consumer base throughout the country.

Industry Prospects

During the forecast period, home furnishings in the United Arab Emirates is expected to benefit from growth in the country's population, with the diverse ethnic origins of its population likely to inspiring indoor and outdoor furniture design through the mixing of cultures. There is also expected to be higher levels of home ownership in the country by the end of the forecast period, a situation which is expected to boost consumption of home furnishings as the ongoing trend of consumers keeping up with the latest lifestyle trends and fashions are likely to influence the country's high disposable income earners to trade up to unique and high-quality designer home furnishings. The United Arab Emirates' most aspirational consumers are set to continue seeking out price promotions as it makes it easier for them to trade up to better quality home furnishings brands.

Home Furnishing Market Research

Analyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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