Cigarettes in Portugal - New Market Report

From: Fast Market Research, Inc.
Published: Fri Aug 15 2014

Legislation remains a major factor influencing the performance of cigarettes in Portugal. The government tends to introduce taxation hikes annually, chiefly in January. Taxes were increased in January 2013 as well as January 2014. In 2013, the excise tax on cigarettes included a fixed tax of EUR79.37 per 1,000 sticks and an ad valorem excise of 20%. In January 2014, the fixed tax rate was increased further to EUR87.33 per 1,000 sticks, while ad valorem excise was reduced to 17%. The tax hikes have led to significant increases in final retail selling prices in all price bands. As a result, many smokers decided to shift towards cheaper tobacco products, basically economy cigarettes and cigarillos. Rising cigarette prices also fuelled illicit trade as lower prices attracted a growing audience of price-sensitive smokers.

Full Report Details at

Competitive Landscape

Tabaqueira SA - Empresa Industrial de Tabacos SA remained the undisputed leader in cigarettes in 2013 with a retail volume share of 67%. Maintaining a broad portfolio that includes well-established brands such as Marlboro, Chesterfield, SG and L&M, the company was the clear leader in all three tar categories. Imperial Tobacco Group Plc, which offers the John Player Special brand, ranked second overall with a volume share of 10%, followed by Japan Tabaco International Portugal Lda in third with a 7% share thanks to the strength of its Camel brand. Other prominent competitors in cigarettes included British American Tobacco Portugal, Karelia Tobacco Co Inc and Landewyck Group Sarl.

Industry Prospects

The forecast period is expected to see a continuation of current trends, ie legislation having the greatest impact on the performance of cigarettes in Portugal. Regular taxation hikes will lead to rising unit prices, which in turn will propel demand for cheaper tobacco products, including economy cigarettes, RYO tobacco as well as illicit equivalents. In January 2014, the specific tax on cigarettes was raised from EUR79.37 to EUR87.33 per 1,000 sticks, while ad valorem excise fell from 20% to 17%. Further increases are inevitable as Portugal must adopt a tobacco taxation policy in line with the tax rates set by the EU.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Portugal market research report includes:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Cigarettes in Finland
- Cigarettes in Colombia
- Cigarettes in Chile
- Cigarettes in Belgium
- Cigarettes in Venezuela
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »