Hair Care in the United Kingdom - New Study Released

With competition intensifying in most hair care categories, manufacturers have tried to keep up with demand by expanding their product ranges, adding ingredients to their original formulas and positioning the end products accordingly. Shampoos and conditioners, in particular, are offered in a wide range of bottle colours, with a different colour used for each formula, with most making claims about what benefits the product brings to the users' hair, usually within 2-4 weeks. With this strategy comes high expectations from consumers: if they cannot see results within a few weeks, they are unlikely to purchase the product again and switch instead to a new product or brand. Manufacturers therefore need to provide product quality and ensure results, otherwise they cannot expect customer loyalty.

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Competitive Landscape

The competitive landscape did not change significantly in 2013; Procter & Gamble Co retained the leadership position in hair care, with a value share of 25% of total sales, followed by L'Oreal with 21% of total value sales.

Industry Prospects

Over the forecast period, the various hair care categories will see a range of performances in volume terms. For example, while 2-in-1 products will lose further share, standard shampoos and conditioners will gain. Customers are expected to spend more time and money on their hair, although this will be focused on those two key product types. Manufacturers that can offer and maintain quality as well as remain competitive, advertise suitably and demonstrate innovation are expected to register the strongest performances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in United Kingdom?
* What are the major brands in United Kingdom?
* Which types of styling agents are most common?

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