"Fragrances in Norway" Published

Fragrances saw many new launches as well as withdrawals of products every year in Norway. During 2013 it saw a similar dynamic with many new launches heavily promoted through marketing campaigns. Premiumisation remained the main trend in fragrances in Norway during 2013 as many Norwegian consumers were becoming more affluent due to the strength of the Norwegian economy.

Competitive Landscape

Engelschion Marwell Hauge remained the leading company in fragrances in Norway during 2013 with a value share of 47%. The company remains the leading independent fragrances distribution company in Norway and offers a wide range of premium fragrances under brands such as Chanel, Gucci, Hugo Boss, Lacoste, Calvin Klein, Versace, Paco Rabanne and more, in addition to many celebrities' brands. This led to Engelschion Marwell Hauge maintaining its undisputed leadership in fragrances throughout the review period. The company maintains long-term exclusive distribution agreements with various international fragrances players, including four of the five largest multinational producers of fragrances at global level: Coty, LVMH Moet Hennessy Louis Vuitton, Shiseido and Procter & Gamble.

Full Report Details at
- http://www.fastmr.com/prod/860754_fragrances_in_norway.aspx?afid=301

Industry Prospects

Fragrances is expected to increase by a value CAGR of 1% at constant 2013 prices over the forecast period, rising to NOK653 million by the end of 2018. This is one percentage point higher than the CAGR of the review period. The reason for this expected sluggish growth is that the sales will continue to meet strong competition from duty-free outlets, as Norwegians are travelling more often. Another effect is that Norwegian men and women are more interested in finding one perfume that fits their personality instead of having a range of different fragrances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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