"Home Furnishings in Singapore" is now available at Fast Market Research

A slowdown in the property market was prominent in Singapore in 2013, despite the growing number of properties that were classed as BTO flats in 2013. There were also BTO flats being launched that were still undergoing construction. With fewer properties available for people to live in, this slowed down current value growth of home furnishings in 2013.

Competitive Landscape

Ikano Pte Ltd led home furnishings in 2013, accounting for a value share of 12%. IKEA is the brand that is managed by Ikano Pte Ltd. Indoor furniture generated the majority value sales for Ikano Pte Ltd, and the company registered an 11% value share within indoor furniture. Light sources from IKEA grew in popularity in 2013, leading to an increase in the variety of light sources for consumers to choose from.

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Industry Prospects

The number of BTO flats is expected to rise over the forecast period, which will lead to growth of home furnishings. A range of BTO flats is expected to be available for people in Singapore over the forecast period. Among these will be multi-generational flats, which will include studio flats for singles or elderly people as well as two to five room flats for newlyweds. With an increase in the supply of BTO flats over the forecast period, sales of home furnishings are expected to grow at a CAGR of 1% at constant 2013 prices.

Home Furnishing Market Research

Analyse key trends and developments in Singapore for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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