Just Published: "Homewares in Singapore"

From: Fast Market Research, Inc.
Published: Mon Aug 18 2014

Economy uncertainties were prevalent in 2013, leading to consumers being increasingly cautious about their spending; however, consumers were still willing to spend on quality products due to their rising affluence. As a result, homewares companies introduced a varying price range of homewares products for consumers, to cater to different consumer groups.

Competitive Landscape

Ikano Pte Ltd continued to lead homewares in Singapore in 2013 with a value share of 13%. The company's brand, IKEA, offered consumers a wide range of homewares products. IKEA has grown in popularity among consumers, especially young customers, as its products are well designed and colourful. Through identifying price sensitivity among consumers in Singapore, IKEA has achieved a strong position in homewares, offering reasonably-priced products.

Industry Prospects

Sales of homewares are projected to grow at a CAGR of 1% at constant 2013 prices over the forecast period. Economic uncertainty is set to continue, leading to consumers being more careful about their expenditure; however, as consumers are increasingly well educated, consumers are likely to be more exposed to premium brands. This will lead to an increase in trading up within homewares.

Full Report Details at
- http://www.fastmr.com/prod/860910_homewares_in_singapore.aspx?afid=301

Homewares Market Research

Analyse key trends and developments in Singapore for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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