Ikano Pte Ltd continued to lead homewares in Singapore in 2013 with a value share of 13%. The company's brand, IKEA, offered consumers a wide range of homewares products. IKEA has grown in popularity among consumers, especially young customers, as its products are well designed and colourful. Through identifying price sensitivity among consumers in Singapore, IKEA has achieved a strong position in homewares, offering reasonably-priced products.
Sales of homewares are projected to grow at a CAGR of 1% at constant 2013 prices over the forecast period. Economic uncertainty is set to continue, leading to consumers being more careful about their expenditure; however, as consumers are increasingly well educated, consumers are likely to be more exposed to premium brands. This will lead to an increase in trading up within homewares.
Full Report Details at
Homewares Market ResearchAnalyse key trends and developments in Singapore for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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