Within bath and shower, growth was driven by renewal of existing products with new packaging and design, new ingredients or improvements in terms of a more gentle, healthy and environmentally-friendly content. Male consumer group was especially targeted with these changes.
Competitive Landscape
Lilleborg AS led bath and shower in 2013 with a 35% value share. Bath and shower is a mature category in Norway and competition among the main leading players is intense. Colgate-Palmolive, Beiersdorf and Cederroth accounted for 17%, 6% and 5% of total bath and shower retail value sales respectively in 2013, while the remaining value sales were distributed among several domestic and multinational players.
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Industry Prospects
Bath and shower is expected to increase at a value CAGR of 1% at constant 2013 prices over the forecast period, rising to NOK1.0 billion by the end of 2018. Bath and shower in Norway is a mature category which is characterised by strong competition among players in both mass bath and shower and premium bath and shower, which is why strong growth is not expected during the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Norway market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bath and Shower in Norway?
* What are the major brands in Norway?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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"Bath and Shower in Norway" now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001